At OBERON, we've proudly launched the #ColdWaterChallenge—a movement created to raise awareness around mental health, inspired and kicked off by the incredible Andrea Panizza.
Who is Andrea Panizza?
Andrea Panizza is an Olympic rower from Italy and a silver medalist from the Paris Olympics. As someone who understands the power of mental resilience and wellness, Andrea believes deeply in the transformative benefits of cold water therapy.
Why Cold Water?
Cold water immersion has proven benefits for mental health, including stress reduction, improved mood, and increased mental clarity. It encourages resilience, determination, and a sense of community—all crucial for mental well-being.
What's the Challenge About?
The OBERON Cold Water Challenge encourages people everywhere to immerse themselves in cold water—be it lakes, rivers, showers, or tubs—and share their experience on Instagram. Our goal is simple: Raise awareness, inspire others, and foster conversations around mental health.
Weekly Prizes
Every week, participants have a chance to win fantastic prizes:
- MOVE portable ice baths
- Bonus winners get exclusive Italian Rowing Federation kit
How to Participate
Joining the challenge is easy:
- Take your cold plunge (lake, river, shower, or tub)
- Share a photo or video of your plunge on Instagram
- Tag @oberonlab.ch and use hashtags #ColdWaterChallenge #FreezeToFeel and #MentalHealthMatters #OBERONLab
Don't forget to follow our official Instagram page, @oberonlab.ch, for updates, winner announcements, and to join our Ice Tribe community.
Ready to make a splash for mental health awareness?
Dive in, share your journey, and inspire others.
– Team OBERON
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